The youth represent a most important demographic with about 38.9% of them faced with unemployment. With the numerous challenges impacting their lives from being misunderstood to their voices being muffled, many are too old to be treated as children and too young to be considered as adults. Despite these challenges, the youth have a lot to offer and simultaneously play a critical role in winning the fight against Covid-19. As the largest and most mobile demographic, the youth are also the biggest consumers of data and technology and this it is important to engage and weave them into the Covid-19 narrative.
For the NBCC coalition, getting into the youth conversation and hitting the right narratives was an important consideration for the success of our mandate. In this regard the coalition sought to identify right partners with linkages and language to speak to various demographic groups and one of the partners identified for youth engagement was Heroes for Change.
Heroes for Change is a volunteer program in Kenya that provides a platform for University students and youth to make a difference in their communities. The program is based on a unique social impact model which allows socially conscious youth to take control of how they want to contribute to the world. It leverages young people as an untapped force for good and harnesses their collective energy to create the change they want to make through their individual contributions, within their own communities.
For the NBCC Coalition, these change seeking youth are a critical spoke in driving the wheels of behavior change and their voices, challenges, hopes and aspirations must be embraces in our anti Covid-19 campaign
Click here to view a video done by Heroes for change on how to affordably maintain a constant supply of soap to your families at the comfort of your home.